Samsung Electronics' top executives gathered in Silicon Valley to unveil their long-term artificial intelligence (AI) strategy to global tech talent. The plan aims to expand AI applications beyond smartphones and TVs into everyday spaces and robotics, providing hyper-personalized experiences.
On September 18, Samsung held the '2026 Tech Forum' at its Samsung Research America facility in Mountain View, California. This year’s event, the eighth of its kind, attracted over 80 leaders and developers from global information technology (IT) companies, including Samsung executives.
Attendees included Roh Tae-moon, CEO and head of the Device Experience (DX) division; Lee Won-jin, president of the Visual Display Business; Yoon Jang-hyun, Chief Technology Officer (CTO); and Choi Won-jun, Chief Operating Officer (COO) of the Mobile Experience (MX) division.
The forum was linked to Samsung's vision of 'Your AI Companion' presented earlier this year at CES 2026. Executives introduced the long-term direction of AI business, which extends into living spaces and robotics, and discussed technology trends with participants.
Yoon delivered a keynote speech on 'Samsung's AI Leading the Future,' explaining the changes brought about by the convergence of next-generation AI and robotics.
Samsung has established a 'Future Robotics Task Force' under the direct supervision of its CEO after becoming the largest shareholder of Rainbow Robotics. The company is also expanding its collaboration with NVIDIA in the fields of humanoid robots and AI factories, positioning robotics as a key pillar of its next-generation AI business.
Samsung is moving beyond applying generative AI to individual product features, aiming to connect various devices such as smartphones, TVs, and home appliances to enhance AI experiences that understand user contexts. When combined with robotics, AI's role can extend from digital devices into real-life environments.
Roh stated, "AI will drive innovation and create intelligent, hyper-personalized experiences in all spaces where consumers live their daily lives. We aim to become a company that leads the AI transformation (AX) by providing the best AI experiences to our customers."
* This article has been translated by AI.
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