SEOUL, April 18 (AJP) - Leferi, a global beauty retail company, is deepening its commitment to creator-led commerce with the success of its latest omnichannel initiative, the "Minsco Select Store," the company said Friday. The campaign, launched in partnership with Hyundai Department Store, blends online and offline retail in what Leferi describes as its next step in redefining beauty retail. The initiative builds on the company’s earlier pop-up concepts and int

SEOUL, April 18 (AJP) - Foreign investors pulled approximately 1.6 trillion won ($1.12 billion) from South Korean equities in March, extending a months-long exodus that has now reached its eighth consecutive month, according to data released Friday by the Financial Supervisory Service. The outflows spanned both of the country's major equity markets. Investors sold 1.12 trillion won on the benchmark KOSPI and an additional 513 billion won on the tech-heavy KOSDAQ. Singapore-ba

SEOUL, April 18 (AJP) - South Korean steel exports to the United States plunged in March, affected by the implementation of the Trump administration’s first wave of global tariffs, newly released trade data show. According to figures published Friday by the Korea International Trade Association, steel exports to the United States totaled $340 million in March, marking an 18.9 percent decline compared with the same month last year. In terms of volume, shipments fell 14.9 perc

SEOUL, April 18 (AJP) - Daewoo Engineering & Construction has signed a preliminary agreement to build a fertilizer plant in Turkmenistan, a project valued at approximately $700 million, South Korea’s Ministry of Trade, Industry and Energy announced on Friday. Commissioned by Turkmenhimiya, Turkmenistan’s state-owned chemical company, the facility is slated for construction in the eastern city of Turkmenabat, near the Uzbek border. Once completed, the plant is expe

Editor's Note: This is the second article in our series exploring the evolving landscape of the Korean beauty industry and the products that captivate international visitors. This series is designed to offer insights into the products, brands, and cultural shifts defining Korea’s beauty scene today. SEOUL, April 17 (AJP) - For many foreign visitors to South Korea, a trip to Olive Young — the ubiquitous health and beauty chain — is as essential as stopping by

SEOUL, April 17 (AJP) - Musinsa Global, the international sales wing of South Korean retailer Musinsa, reported a sharp increase in transaction volume and membership numbers in Japan during the first quarter of 2025, demonstrating the potential success of K-fashion in the Japanese market, the company announced on Thursday. According to Musinsa's analysis, transaction volume in Japan through its Global Store increased by 114 percent year-on-year in the first quarter of 2025. Duri

SEOUL, April 17 (AJP) - The Trump administration, together with Congress, is ramping up pressure on Chinese artificial intelligence firm DeepSeek, tightening sanctions amid growing worries over national security threats. On Thursday, the House Select Committee on Strategic Competition between the United States and the Chinese Communist Party released a report describing DeepSeek as a “profound threat” to American interests. While the company presents itself as a standard

SEOUL, April 17 (AJP) - A South Korean consortium has successfully secured a contract to export research reactor technology to the United States. A research reactor is mainly used for physics experiments, radioisotope production, and training students and engineers on how a reactor is built and operated. South Korea's Ministry of Science and ICT announced on Thursday that a consortium consisting of the Korea Atomic Energy Research Institute (KAERI), Hyundai Engineering, and U.S.

SEOUL, April 17 (AJP) - The Bank of Korea left its benchmark interest rate unchanged at 2.75 percent on Thursday, choosing caution in the face of mounting global uncertainty, despite signs of faltering domestic growth. The decision comes as central banks around the world grapple with intensifying economic turbulence, fueled in part by an escalation in global trade tensions. The U.S. Federal Reserve earlier this week signaled a pause in its easing cycle, underscoring the fragile i