Musinsa sees Japanese transaction volume double in first quarter

Musinsa logo/ Courtesy of Musinsa

SEOUL, April 17 (AJP) - Musinsa Global, the international sales wing of South Korean retailer Musinsa, reported a sharp increase in transaction volume and membership numbers in Japan during the first quarter of 2025, demonstrating the potential success of K-fashion in the Japanese market, the company announced on Thursday.

According to Musinsa's analysis, transaction volume in Japan through its Global Store increased by 114 percent year-on-year in the first quarter of 2025. During the same period, both cumulative members and purchasing customers in Japan more than doubled compared to the previous year. As of March, monthly active users (MAU) of Musinsa's Global Store in Japan grew by 82 percent year-on-year.

Since establishing Musinsa Japan as its first overseas subsidiary in Tokyo in 2021, the company has focused on penetrating the local fashion market. Brands gaining recognition through Musinsa Global are increasingly noticed as rising brands in Japan. In the first quarter of this year, about 30 brands including Blue Elephant, LCDCT.M, and Urago saw their transaction volumes in Japan increase more than threefold compared to the previous year, while brands such as Matin Kim, YESEYESEE, and ILLIGO have recorded monthly transactions in the hundreds of millions of won.

"We are receiving positive responses as a result of our attempts at localized marketing, content, and branding strategies to showcase Korean fashion brands attractively to Japanese customers," a Musinsa representative said. "We will continue to actively support more fashion brands to strengthen their competitiveness in the Japanese market and enhance our position as a global fashion platform driving K-fashion's overseas expansion."

Candice Kim candicekim1121@ajupress.com