The company plans to establish a 300-square-meter private booth at the National Exhibition and Convention Center in Shanghai, one of China’s premier automotive trade fairs. The event, opening April 23, is expected to draw major global automakers and suppliers eager to court the world’s largest auto market.
Hyundai Mobis said it will highlight two innovations developed by its Shanghai-based R&D team: an augmented reality head-up display (AR-HUD) and an immersive audio demonstration vehicle based on the Kia EV6 platform.
The AR-HUD projects high-resolution virtual images — comparable in size to a 70-inch screen — directly onto the windshield, offering navigation and driving data with enhanced clarity, even in bright sunlight or when viewed through sunglasses.
The audio concept vehicle, equipped with 47 speakers, features active road noise control and delivers theater-quality sound inside the cabin, underscoring the company's advancements in acoustic technology.
“We are exploring new avenues with global clients in the Chinese market, which continues to be a hub for research, production, and logistics,” said Kim Deok-kwon, senior vice president and head of Hyundai Mobis’ China operations. “By closely analyzing local consumer preferences, we aim to develop customized and competitive technology solutions.”
The move is part of Hyundai Mobis’ broader strategy to strengthen its global footprint by aligning its product development with regional market demands, particularly in high-growth segments such as electric vehicles and intelligent mobility systems.
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Kim Dong-young
davekim0807@ajupress.com
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