SEOUL, April 03 (AJP) - The Italian Embassy in Seoul has joined forces with Kyochon Food & Beverages, South Korea’s leading fried chicken franchise, to develop new chicken dishes using premium Italian ingredients.
Unlike other major fried chicken chains known for heavily spiced or sweet-and-spicy sauces, Kyochon is recognized for its signature crispy fried chicken coated in a sweet soy glaze. With about 1,400 locations across the country, Kyochon has also built strong popularity overseas, especially in regions less accustomed to spicy flavors.
The embassy announced that it signed a memorandum of understanding with Kyochon on Mar. 31 to promote food culture exchanges between Italy and South Korea. As part of the collaboration, the two sides will work on introducing a “Kyochon Italia” menu, featuring key ingredients imported from Italy such as balsamic vinegar, Parmigiano-Reggiano cheese, and olive oil-based dressings.
Kyochon is expected to unveil and serve the new dishes during an embassy-hosted event on Jun. 2, coinciding with Festa della Repubblica, Italy’s Republic Day.
As part of the partnership, Kyochon Chairman Kwon Won-kang has also been invited by the embassy to visit Milan in May for “Tuttofood Milano 2025,” an international food trade fair.
“This collaboration could become a benchmark for Korean food brands aiming to enter the global gourmet market. We also aim to offer Korean consumers a new, distinctive culinary experience,” a Kyochon spokesperson said in a statement.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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