Asian cosmetics brand ends partnership with actor Kim Soo-hyun

Actor Kim Soo-hyun sheds tears at a press event to address allegations that he dated the late actress Kim Sae-ron when she was a minor March 31 2025 Yonhap — Actor Kim Soo-hyun sheds tears at a press conference in Seoul to address allegations that he dated the late actress Kim Sae-ron when she was a minor, March 31, 2025. Yonhap

SEOUL, April 3 (AJP) - Global cosmetics brand Y.O.U BEAUTY has severed ties with South Korean actor Kim Soo-hyun and signaled potential legal action following allegations concerning his relationship with the late actress Kim Sae-ron.

In a statement posted on its official Instagram account, Y.O.U BEAUTY reaffirmed its commitment to values that support and empower women. "We believe every woman deserves to live with confidence, dignity, and strength," the company said.

The brand also announced that it would immediately remove all promotional materials featuring Kim, 37, and warned that it would take "all necessary actions to maintain the trust of the women we serve," including potential legal measures.

The announcement followed a press conference in which Kim denied accusations that he had been in a relationship with Kim Sae-ron while she was a minor.

The allegations emerged after the late actress’s family claimed that Kim had been involved with her when she was underage.

During an emotional media appearance, Kim stated that his relationship with Kim Sae-ron began only after she reached adulthood.

Y.O.U BEAUTY, founded in 2018 by the HEBE Beauty Group, operates primarily in Southeast Asian markets, including Singapore, Indonesia, Malaysia, and Thailand.

Kim Dong-young davekim0807@ajupress.com

Asian cosmetics brand ends partnership with actor Kim Soo-hyun

Related