Lotte Property & Development, which manages the 123-story skyscraper, said the tower will switch off its exterior lighting at 8:30 p.m. local time. Approximately 50 affiliated companies and tenants will also participate in the initiative, which aims to raise awareness of climate change and promote sustainable practices.
In addition to the blackout, the building’s massive media facade will feature themed content before and after the lights go out. Thirty minutes before and after the hour, the facade will display Earth Hour visuals, including a green-hued exterior symbolizing the planet.
“This marks the seventh consecutive year Lotte World Tower has participated in Earth Hour,” said Kim Hyuk-shin from Lotte Property & Development.
Earth Hour began in Sydney in 2007 and has since grown into a global movement. Iconic landmarks in nearly 190 countries now take part each year on the last Saturday of March. Lotte World Tower has been part of the campaign since 2019.
reporter
Kim Dong-young
davekim0807@ajupress.com
Copyright ⓒ Aju Press All rights reserved.
View more comments