SEOUL, February 28 (AJP) - Orion Corp.'s signature confection, the Choco Pie, achieved record-breaking global sales in 2024, surpassing 4 billion units and generating revenue of 580 billion won ($435 million), the company said Friday.
The chocolate-covered marshmallow treat, which marked its 50th anniversary last year, has sold more than 50 billion units since its 1974 debut.
Over the past five decades, total sales have exceeded 8 trillion won, with international markets accounting for approximately 67 percent, or 5.5 trillion won, of that figure.
Orion has expanded its global footprint through manufacturing facilities in China, Vietnam, Russia, and India, distributing Choco Pie in more than 60 countries. The company currently offers 24 variations of the snack worldwide, tailoring flavors and ingredients to suit regional preferences.
In China, Choco Pie has been ranked first in the pie category seven times in the Chinese Customer Recommendation Index. In Vietnam, it has achieved a cultural foothold as a “national snack,” dominating the market and even making appearances on traditional ceremonial tables.
Russia remains one of Orion’s strongest markets, with 1.6 billion units sold there in 2024 alone. The company produces 12 variations of Choco Pie for Russian consumers, including jam-filled varieties designed to align with local tastes.
“Choco Pie represents the culmination of our confectionery expertise, combining chocolate, biscuit, and candy-making techniques,” an Orion spokesperson said, adding it aims to continue developing the product as a global favorite.
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