In an interview with AJP earlier this week, Damien Pereira, the chief representative of the Quebec government office in Seoul, emphasized the unique cultural bond between the two and the growing opportunities for mutual cooperation.
"Korea and Quebec have experienced cultural attacks in the past, which have strengthened the bond between our people," Pereira said. "In both our histories, dominant cultures have tried to suppress and replicate our language, culture, and history. However, this has only brought our people closer together."
Quebec, which operates diplomatic missions separate from the Canadian federal government, has been steadily expanding its footprint in South Korea. The province is already a dominant force in Canada-Korea cultural exchanges, with nearly two-thirds of all Canadian cultural engagements in South Korea originating from Quebec. "You see many programmers and artistic directors from South Korea visiting Quebec to bring shows and performances to Korea."
Performing arts and digital media have been central to this partnership, and the upcoming International Symposium on Electronic Arts (ISEA) in Seoul is expected to feature 30 Quebecers, including artists.
During the interview, he recalled that the 2016 hit South Korean soap "Guardian: The Lonely and Great God" was filmed in Quebec, with its stunning landscapes providing a magical backdrop to the romantic drama. He emphasized that attracting a Korean drama production was significant, as the creators saw Quebec as the perfect setting. This became a remarkable opportunity to introduce Quebec to South Korean audiences.
"We see South Korean companies establishing a strong foothold in Quebec as a gateway to the North American market," Pereira said. "Our economic structures are complementary, making this an ideal partnership."
Beyond batteries, Quebec's cooperation with South Korea spans other multiple sectors including aerospace, IT, and agriculture. CAE, a Quebec-based flight simulator manufacturer, operates a major training center near Gimpo International Airport in western Seoul.
The cultural connection remains a cornerstone of the bilateral relationship. Quebec artists are regular participants in the annal Jarasum International Jazz Festival in Gapyeong on the outskirts of Seoul, and Quebecois cuisine and traditions have found a niche among South Korean audiences. Pereira expressed optimism about expanding these exchanges, emphasizing Quebec's commitment to fostering deeper engagement in education, arts, and technology.
As Quebec positions itself as a key economic and cultural partner to South Korea, the province's proactive approach signals a broader ambition: to solidify its influence in global markets while expanding its presence here. "Our relationship with South Korea is built on mutual respect and shared values," Pereira said. "As global challenges evolve, our collaboration will only become more critical."
reporter
Kim Joo-heon
jhkim123@ajunews.com
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