Member of '90s Mexican alternative rock band joins HYBE's new Latin American label

L to R Musician Emmanuel del Real and Fernando Grediaga general manager de HYBE Latin America Courtesy of DOCEMIL Music — Mexican singer and guitarist Emmanuel del Real (left) poses for a photo with Fernando Grediaga, general manager at HYBE Latin America. Courtesy of Docemil Music

SEOUL, February 5 (AJP) - Emmanuel del Real, a Mexican singer and guitarist known as "Meme," has joined a new label under HYBE, the agency behind BTS, targeting Latin American fans.

The agency said Wednesday that it has established its Mexico-based label called Docemil Music and signed Meme as its first artist.

Meme is a member of Mexico's leading alternative rock band Café Tacvba, which gained fame with live concerts at garages and pubs, enjoying their heyday in the early 1990s and winning multiple Latin Grammy Awards and other honors throughout their long-standing music career spanning over 30 years.

Just a week before finalizing his latest deal with HYBE, the veteran artist released his new single "Princesa" late last month, which will also be included in his upcoming solo debut album due out later this year.

"With Meme del Real on board, we will be able to reach more fans in Spanish-speaking countries and nurture creative talent beyond nationality. We are very excited about the future we will build with them," said Kah Jong-Hyun, CEO of HYBE's Latin American branch.

HYBE established the branch in 2023 to expand its reach in the region.

Mexican musician Meme del Real is seen in this photo from Spotify — Mexican singer and guitarist Emmanuel del Real is seen, in this grab from Spotify.

Kim Joo-heon jhkim123@ajunews.com

Member of '90s Mexican alternative rock band joins HYBE's new Latin American label

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