SEOUL, February 04 (AJP) - Samsung Electronics and LG Electronics will showcase their latest advancements in commercial display technology at Integrated Systems Europe (ISE) 2025, with both South Korean tech giants emphasizing energy efficiency and AI-driven solutions.
Samsung introduced four models of its Color e-Paper display, ranging in size from 13 inches to 75 inches, designed for outdoor use with near-zero power consumption when displaying static content.
The company also unveiled a 115-inch 4K smart signage display and highlighted its enhanced SmartThings Pro platform, which now integrates AI capabilities for more efficient device management.
LG Electronics, meanwhile, debuted its AI-enhanced Kinetic LED display system, featuring 88 LED signage panels in a 7.18m x 4.09m configuration that can rotate 360 degrees, enabling dynamic visual experiences. The company also introduced an upgraded version of its LG Magnit micro LED display, boasting improved installation flexibility and energy efficiency.
"As commercial displays require both energy efficiency and seamless device management while also meeting growing demand for immersive experiences, our Color e-Paper technology and other innovations will open new market opportunities," said Hun Chung, vice president of Samsung's Visual Display Business.
LG echoed a similar vision. "We aim to solidify our leadership in the B2B market by developing innovative solutions that enhance customer value across retail, office, and education spaces," said Park Hyung-se, president of LG Electronics' Business Solutions Company.
ISE 2025, one of the world's largest professional AV and systems integration trade shows, runs from Feb. 4 to 7, with Samsung occupying a 1,728-square-meter booth and LG showcasing solutions tailored for diverse commercial environments.
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