SEOUL, January 23 (AJP) - Samsung Electronics unveiled its Galaxy S25 flagship smartphones at the Galaxy Unpacked event in San Jose on Thursday, showcasing cutting-edge artificial intelligence features and upgraded hardware.
The Galaxy S25 series debuts One UI 7, Samsung's AI-optimized interface, which promises a more intuitive user experience through advanced language processing. Among its standout features is "Now Brief," an AI-driven tool that analyzes user habits to deliver personalized briefings on weather, schedules, and sleep metrics.
The smartphones are powered by the custom Snapdragon 8 Elite for Galaxy processor, developed in collaboration with Qualcomm. The new chipset delivers a 40 percent boost in neural processing unit (NPU) capabilities and a 37 percent improvement in CPU performance compared to the previous generation.
Samsung’s proprietary ProScaler technology enhances image quality by over 40 percent, while camera advancements in the Ultra model include a 50MP ultra-wide lens and features like Audio Eraser, which isolates and removes unwanted sounds from videos, and Virtual Aperture for professional-grade depth control in photography.
Thermal management has also been improved, with the S25 Ultra featuring a vapor chamber 40 percent larger than its predecessor and enhanced thermal materials across the lineup.
Sustainability remains a key focus, with more than 50 percent recycled cobalt in the device batteries and broader use of eco-friendly materials throughout the series.
The Galaxy S25 series will be available globally on Feb. 7, with the Ultra model starting at 1,698,400 won ($1,275) for the 256GB version in South Korea. Pricing for the lineup remains consistent with the previous generation, with the Ultra offered in titanium hues and the Plus and base models in a variety of colors.
Samsung has committed to seven generations of OS upgrades and security updates for the Galaxy S25, underscoring its dedication to extended product lifecycles.
The devices also feature enhanced security measures, including Personal Data Engine technology and robust theft protection systems.
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