Kinda Ibrahim, TikTok's General Manager for the Middle East, Turkiye, Africa, Pakistan, and South Asia, emphasized the importance of creators, describing them as the driving force behind the platform's culture.
The summit featured workshops and panels on content creation and monetization, as well as sessions introducing tools like CapCut, TikTok's video editing app, and TikTok Studio, a web-based editing tool.
The event is part of TikTok's broader effort to empower creators and promote platform safety. Amid growing global scrutiny, TikTok faces potential bans in the U.S. unless its parent company, ByteDance, sells to a non-Chinese firm. In Europe, a new independent body was established to handle disputes under the EU Digital Services Act, addressing concerns over content moderation on platforms like TikTok, Facebook, and YouTube.
Ibrahim highlighted TikTok's commitment to safety, noting the platform has over 30 policies developed by experts and employs 40,000 professionals to enforce these guidelines. TikTok moderates content in over 70 languages, including various Arabic dialects, and has dedicated teams for issues such as misinformation.
TikTok's popularity continues to spawn viral trends, both positive and negative. One such trend emerged when user Julie Lebron's sarcastic video about workplace attire went viral, gaining nearly 5 million likes and spreading across other platforms like Instagram.
