Hyundai Mobis, Zeiss to develop holographic windshield display for vehicles

By Kim Dong-young Posted : October 14, 2024, 11:14 Updated : October 14, 2024, 11:14
A provided image showing holographic windshield display technology Hyundai Mobis is to develop Courtesy of Hyundai Mobis Co
An artist's conception of the holographic windshield display technology for vehicles being developed by Hyundai Mobis and Carl Zeiss. Courtesy of Hyundai Mobis Co.
SEOUL, October 14 (AJP) – South Korean auto parts maker Hyundai Mobis Co. has signed a partnership with German optics firm Carl Zeiss A.G. to develop holographic windshield display technology for vehicles, with the aim of starting production by 2027.

The technology will transform the entire windshield into a transparent display, showing driving information and entertainment content. It represents a significant advancement over existing heads-up displays (HUDs), which typically show only limited information.

Hyundai Mobis announced on Sunday that it will lead system development and supply automotive projectors, while Zeiss will provide holographic films less than 0.1 mm thick. 

The two companies have already developed a prototype and demonstrated it to domestic automakers last month, Hyundai Mobis said.

Zeiss is a key optical equipment supplier to the Netherlands' semiconductor lithography equipment maker ASML.

"We plan to expand our technological cooperation to various fields, such as holographic displays for vehicle interiors and exteriors and 3D rear lamps," said Jung Soo-kyung, executive vice president and head of the automotive electronics business unit at Hyundai Mobis. 
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