The 220-square-meter store, called "GroundBlue49," recently opened in Insa-dong, Seoul’s center of traditional culture and arts, the leading convenience store chain said Wednesday.
The company plans to use the location as a testbed for commercializing new retail technologies.
The store consists of various sections, including Retail Tech Zone where robots prepare pizza, coffee and ice cream. It also houses a cotton candy machine and a photo card printer.
Catering to foreign tourists, K-Food Station offers popular Korean snacks and drinks, such as sikhye (sweet rice drink), seaweed, banana milk and pouch coffee.
The store also includes K-Noodle Challenge Station, inspired by the popularity of Korean instant noodle-eating shows among foreigners. Ramyeon is displayed in four spice levels, from mild to extremely spicy.
“GroundBlue49 is characterized by its ability to offer a variety of services and experiential elements in one space, from cutting-edge retail tech to K-foods favored by foreigners,” said Kim Cheon-ju, head of GS Retail’s convenience store support division.
“We will establish it as Seoul’s new landmark convenience store, providing unforgettable special experiences and memories that can only be had offline.”
reporter
Candice Kim
candicekim1121@ajupress.com
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