The show features some 77 influencers on social media who collectively boast over 120 million followers. They carry out separate missions to compete for a prize money of 300 million won, awarded to the final survivor.
Their missions include earning the most clicks and views in live-streaming, social media feeds, and hashtags, which would prove their clout and fame.
It reportedly took about five months to cast a diverse group of influencers from various platforms.
Among the cast are beautician Risabae, with 2.25 million followers, and traveler Pani Bottle, with 1.97 million followers, both on YouTube.
