Korean vegan beauty brand FULLY sees success in US market

By Candice Kim Posted : August 6, 2024, 11:06 Updated : August 6, 2024, 11:06
FULLYs Green Tomato Clay Pack Cleanser Courtesy of Adapt
FULLY's Green Tomato Clay Pack Cleanser. Courtesy of Adapt

SEOUL, August 6 (AJU PRESS) - FULLY, a premium vegan beauty brand, has reported significant success with its Green Tomato Clay Pack Cleanser during Amazon Prime Day in the United States. The product achieved sales 36 times higher than its average daily revenue in June.

The cleanser, containing 49 percent green tomato extract, is known for its effectiveness in improving blackheads. It gained popularity after a U.S. beauty influencer's review video garnered 6.69 million views. Within six months of its launch on Amazon U.S., the product ranked among the top sellers in the Facial Mask category.

Amazon Prime Day, an annual discount event for Prime members, saw K-beauty sellers' revenue grow 2.2 times compared to the previous year. FULLY's Green Tomato Clay Pack Cleanser contributed significantly to this trend, accounting for 80 percent of the brand's June sales during the two-day event.

A FULLY representative said that the company plans to expand its global distribution channels and strengthen connections with international consumers following this success in the U.S. market.
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