The company is introducing three key products to Costco: the Ginseng Gold Silk Watery Cream, Black Bean Anti-Hair Loss Symptom Improvement Shampoo and Argan Essential Deep Care Shampoo.
The premium anti-aging Ginseng Gold Silk line, which contains 99.9 percent pure gold and six-year-old red ginseng, has garnered international recognition and quality awards.
The company has been strengthening its foothold in the North American market, capitalizing on the increasing demand for Asian beauty products.
The company entered Costco's online platform in June and opened its third store in New York's Koreatown in April. The brand has also been successful on Amazon, with its Honey Melting Lip product ranking first in the lip plumper category.
Nature Republic's U.S. strategy focuses on catering to local Millennial and Generation Z trends through diverse product offerings and standalone locations.
The brand utilizes offline locations for customer experiences while expanding its online presence through influencer marketing and major e-commerce platforms.
A Nature Republic official expressed excitement about the Costco partnership, emphasizing their commitment to offering premium Korean skincare products at reasonable prices to U.S. consumers.
