With the purchase, signed on Tuesday, Samsung expects to secure world-class expertise in storing and processing data in a manner similar to human knowledge recall.
Founded in 2017 by three Oxford University professors, the startup has successfully commercialized advanced knowledge graph technology, enabling optimized data processing and high-level reasoning. Their solutions are currently used by various companies across Europe and North America in finance, manufacturing and e-commerce sectors.
Knowledge graphs represent interconnected information visually, facilitating better user understanding and faster information retrieval. This technology is crucial for implementing sophisticated personalized AI.
Samsung plans to develop Personal Knowledge Graph capabilities, aiming to provide a highly customized device experience by linking previously scattered information and context across services and apps. This technology, combined with on-device AI introduced in the Galaxy S24, is expected to offer ultra-personalized experiences while protecting sensitive personal data.
The company intends to apply this innovation across its product range, including mobile devices, TVs and home appliances, to deliver differentiated AI experiences to users.
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