![The image shows LG Electronics new European Air Solution Laboratory where various HVAC products including a ceiling-mounted indoor air conditioning unit far left are being tested to ensure quality and performance under local European conditions Courtesy of LG Electronics](https://image.ajunews.com/content/image/2024/07/15/20240715101333460978.jpg)
The lab will manage the European Consortium for Advanced Heat Pump Research and recruit local talent for the growing HVAC market. LG estimates the European HVAC market at $13 billion in 2024, with 5 percent annual growth expected over the next three years.
Europe's carbon-neutral energy policies have increased demand for efficient electric products, particularly heat pump systems that reduce carbon emissions. LG's competitive advantage lies in its core tech, including self-developed compressors and motors.
The company is implementing a localized end-to-end system for R&D, sales, and maintenance across 43 countries. This includes HVAC academies in 62 locations worldwide, training over 30,000 engineers annually.
Lee Jae-sung, head of LG's air solution business, said the company will target the global HVAC market with solutions addressing decarbonization, electrification and region-specific climate needs.
![The image shows the exterior of LG Electronics new European Air Solution Laboratory in Frankfurt Germany established to strengthen the companys HVAC capabilities and effectively target the European market Courtesy of LG Electronics](https://image.ajunews.com/content/image/2024/07/15/20240715101800995064.jpg)