At an event held at Grand Hyatt Seoul in the capital on Thursday, the quintet received a plaque from the Ministry of Culture, Sports and Tourism to carry on their role in promoting Korean tourism.
They will engage in various promotional activities primarily targeting the young demographic, which constitutes about one-third of Korean tourists.
As part of such efforts, the ministry unveiled two promotional videos featuring them which are also available on the Korea Tourism Organization's YouTube channel.
The videos are set to be broadcast on billboards across 12 major cities worldwide, including Bangkok, Dubai, Mexico City, New York's Times Square, Tokyo and Shanghai.
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![The members of K-pop girl group NewJeans receive a commemorative trophy at an event in Seoul on July 11 2017](https://image.ajunews.com/content/image/2024/07/11/20240711175014469101.jpg)
![Hanni a member of the K-pop girl group NewJeans AJU PRESS Kim Dong-woo](https://image.ajunews.com/content/image/2024/07/11/20240711175157921030.jpg)
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![Danielle a member of the K-pop girl group NewJeans AJU PRESS Kim Dong-woo](https://image.ajunews.com/content/image/2024/07/11/20240711175644815558.jpg)
![The members of K-pop girl band NewJeans pose for a photo with Minister of Culture Sports and Tourism Yu In chon 5th from left at an event in Seoul on July 11 2024 AJU PRESS Kim Dong-woo](https://image.ajunews.com/content/image/2024/07/11/20240711175841748260.jpg)