The Bespoke line revolutionized the appliance market by offering customizable product types, materials, and colors. In 2021, it expanded to 360 prismatic color options and introduced a lifetime warranty on its digital inverter compressor.
2022 saw the launch of the Bespoke Infinite Line, focusing on durability and elegance. This year's model features 'AI Vision Inside', automatically recognizing ingredients and creating food lists to reduce waste.
Vice President Hwang Tae-Hwan highlighted the refrigerator's evolution in supporting personalized lifestyles and its role as an AI appliance hub. The Bespoke line's success has cemented Samsung's position as a consumer-centric lifestyle brand, continually innovating to enhance personalized food experiences.
