This marked the first time the Korea Brand Expo was held in Latin America since it was launched in 2016 as a collaborative program by Lotte Homeshopping to support domestic SMEs' global expansion. From 2022 onwards, it evolved into a group-wide integrated project involving Lotte Corp. and its affiliates. The Mexican edition attracted 100 Korean SMEs seeking entry into the Mexican market, along with 80 buyers from seven Latin American countries, including Mexico, Colombia and Peru.
"We are pleased that the first Korea Brand Expo held in Latin America has successfully supported outstanding domestic SMEs in entering the global market," said Kim Jae-gyeom, CEO of Lotte Homeshopping. "Going forward, we will actively assist SMEs in exploring overseas markets by operating various collaborative programs, particularly in promising export regions."
The four-day expo showcased a diverse range of products, encompassing K-beauty items like essences and cushions, K-food delicacies such as tteokbokki, gimbap, and kimchi, as well as fashion and daily necessities.
Notably, an induction water purifier cooker garnered significant attention, leading to on-site export contracts exceeding 200 units. A company exhibiting ampoule sheet masks secured business agreements with six buyers, underscoring the keen interest of local buyers.
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