[Courtesy of SSG.com]
SEOUL -- In a bid to attract more young female consumers, the online shopping mall of South Korean retail giant Shinsegae has partnered with Yuhan Kimberly, a major domestic sanitary product maker, to jointly promote new sanitary products such as sanitary pads, tissues, face masks and cleaning tools
SSG.com said in a statement on March 3 that the online shopping mall operator signed a cooperation agreement with Yuhan Kimberly to promote sanitary products through Shinsegae's online mall. Products will be sold through a special brand page dedicated to the sanitary product maker in the first half of 2022.
SSG.com would sell Yuhan Kimberly's newly-released products through its live commerce platform called "SSG Live." Live commerce refers to a mobile app-based shopping show format that is similar to traditional TV home shopping shows. Unlike the TV-based show format, show hosts and customers can chat and ask questions during the show in real-time.
Live commerce platforms are very popular among young female consumers grounded by a coronavirus pandemic in South Korea. According to data released by Kyobo Securities' research center, the domestic live commerce market is projected to reach 10 trillion won in 2023.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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