[Courtesy of Hyundai Motor]
Hyundai launched the IONIQ brand in early August to differentiate its electric vehicle lineup from existing car lineups. Three vehicle models with a dedicated battery platform called E-GMP (Global Modular Platform) were introduced.
The new EV lineup features ultra-fast charging, spacious interior and future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey The first model of the IONIQ brand, a mid-size crossover utility vehicle, will hit the market in 2021, followed by an IONIQ sedan in 2022 and a large-sized SUV in early 2024.
Hyundai said in a statement on August 31 that BTS would release "IONIQ: I'm On It," a digital single, through the carmaker's global website at 7:00 p.m. (1200 GMT). The music video will be released through YouTube and other social media at 11:00 a.m. on September 2.
Through collaboration with BTS, Hyundai hopes to deliver a young and eco-friendly brand image of IONIQ to young consumer groups including MZ generations (millennial and the Z generations).
The carmaker said it wishes to promote the value of a good-hearted brand image through BTS' music and voices. The digital single can be downloaded from Hyundai's website. The carmaker and BTS had collaborated to promote Hyundai vehicles since 2018.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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