[Courtesy of Nongshim]
Shin Ramyun, a top South Korean brand of instant noodle well known for its spicy flavor, will be sold at all Walmart stores in the United States, reflecting its growing popularity.
Nongshim said its Shin Ramyun (or ramyeon) is now available at every store of the US hypermarket chain and also at US government bodies for the first time as a South Korean product.
The best-selling instant noodle brand in South Korea is now exported to more than 100 countries. A standard package of Shin Ramyun consists of noodles, a sachet of flavoring powder, a sachet of vegetable flakes.
Led by Nongshim, exports of South Korean instant noodles have soared to 219 million US dollars in 2015. In 2016, shipments have seen a dramatic increase. China was the biggest buyer of South Korean noodles, accounting for nearly 20 percent of total shipments, followed by the United States. Nongshim has also adopted aggressive marketing activities even in Japan where instant noodles were invented.
reporter
Lim Chang-won
cwlim34@ajunews.com
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